OUR CUSTOMER

Johnnie's Dog House™ uses a strategy of total product service. Our promise is in our location, the products we sell, the people we attract, and the atmosphere we create.

Our brand fits with every demographic profile:

• Men and Women
• Families with children
• Children of all ages
• Colleges
• Blue and white collar workers
• Senior citizens

Ultimately, we aren't a just a place that sells the foods which satisfy the craving for our customers. We want to be that place which is part of the community, part of the memory, part of the tradition of the day spent after a baseball game, before a movie with Dad or on a date for the first time.

OUR FRANCHISE PARTNERS

Each month, each quarter, and each year - Johnnie's Dog House™ sets qualitative and quantitative goals for its business and our franchise partners. Establishments that are the best of their kind, the best in their price range, or have a certain special something comes from planning, executing, tracking, and improving from each event and customer experience. We focus our busines model on:

• Being active and vocal members of the community
• Not settling just for in-store sales. Going after the high impact and high return on our products & services such as catering, special events, gift cards, and merchandising
• Giving back and being involved with non-profit organizations which improve the quality of life of less fortunate people
• Focusing on profitability by keeping a limited amount of high quality, high volume producing menu items
• KEEPING EVERYTHING SIMPLE & CONSISTENT which makes training easier, managing inventory simpler, and maintaining a consistent-quality-product EVERYDAY!
• Settling for no less than 100% of customer satisfaction